MALIA & SASHA OBAMA WEAR COMPLETE CREWCUTS BY J.CREW OUTFITS FOR THE MOST IMPORTANT DAY IN HISTORY

WASHINGTON, Jan. 20 /PRNewswire-FirstCall/ -- Today, The First Family, including Michelle Obama, Malia (10yrs) & Sasha (7yrs) chose to wear J.Crew & crewcuts by J.Crew to the inauguration of President Barack Obama and for the past weekend's festivities. To represent their style and personality, they each wore J.Crew & crewcuts, J.Crew's children's collection, on the ultimate red carpet for the swearing in of the 44th President of the United States of America.

Throughout the campaign trail, America has witnessed the emergence of a style icon. Michelle Obama has proved that high fashion can be affordable. "We are honored to be part of such a momentous occasion in both history and fashion," says Jenna Lyons, Creative Director of J.Crew. It all started at Sunday's "We Are the One Concert," where the girls kept warm in crewcuts by J.Crew wool pique Herbie coats, detailed with grosgrain piping and charmeuse linings. Sasha wore an ivory style with hammered brass buttons, while Malia wore a dove grey double cloth style with horn buttons. The next evening, at the Kid Inaugural Concert, Michelle wore a J.Crew classic olive cashmere cardigan over a French metallic lace shell with a deep blue wool serge pencil skirt (the shirt and shell were lined in silk charmeuse). The Obamas continued to show their support for J.Crew at this morning's Swearing-In, where the girls wore full looks from crewcuts by J.Crew and the new First Lady accessorized her outfit with classic olive green leather gloves from J.Crew. Malia featured a deep periwinkle blue coat, while her equally chic sister wore a deep coral dress under her sweet guava coat, vivid orange scarf and glove set, each tied with a velvet ribbon belt around the waist.

"We wanted to offer a collection that would not define them, but one that would let their own personalities shine though," continues Lyons. For their special day, J.Crew proposed a few day and evening ideas, comprised of clothing and accessories that could be easily mixed and matched with their style and color sensibility in mind. The collection was presented in color stories, which include corals, aquas, lavenders and bright reds, allowing Michelle and the girls the option of creating unique outfits of their choice to reflect each of their own personal styles. Michelle & the girls' outfits were specially designed for them, however highlights may be seen in the Fall 2009 J.Crew & crewcuts Collections.

Crewcuts by J.Crew, which represents a playful take on the adult J.Crew collection, was created for parents looking for well-made children's clothing at friendlier prices. The collection, which features the best of J.Crew items, only smaller, will continue to offer the high quality and signature J.Crew "Classics with a Twist" style.

Similar to J.Crew Collection, each outfit was designed and created using fabrics from the best mills in the world, from the finest Italian cashmere to the softest washed leathers with special hand embroidered details throughout. Our designers search the world for the most talented artisans and fabric houses to create the ultimate J.Crew Collection.

The collection offered to the women of the first family was a combination Holiday J.Crew and crewcuts items, mixed with unique one of a kind pieces designed for this special occasion.

J.Crew Group, Inc. is a nationally recognized multi-channel retailer of men's, women's and children's apparel, shoes and accessories. The Company operates 218 retail stores, 74 factory stores, the J.Crew catalog business, and jcrew.com. Additionally, certain product, press release and SEC filing information concerning the Company are available at the Company's website www.jcrew.com.

Certain statements about future store openings are "forward-looking statements" made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements reflect the Company's current expectations or beliefs concerning future events and may differ significantly from current expectations. Any such forward-looking statements are subject to various risks and uncertainties, including the availability of suitable store locations and other factors that are set forth in the Company's Form 10-K and in all filings made with the SEC made by the Company subsequent to the filing of the Form 10-K. The Company does not undertake to publicly update or revise its forward-looking statements, whether as a result of new information, future events or otherwise.

SOURCE J.Crew

NOTE TO EDITORS: For additional information, sketches, or to discuss
possible interviews / TV opportunities, Contact Heather McAuliffe at J.Crew.
(ph) 212-209-2611, or email heather.mcauliffe@jcrew.com.
CONTACT: Heather McAuliffe, J.Crew, +1-212-209-2611
Web Site: http://www.jcrew.com
(JCG)